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Books
David Bernstein, Company image and reality. A critique of corporate communications. Eastbourne, Holt, Rinehart and Winston, 1984. With refs., index. ISBN 0-03-910574-1
Hans P. Brandt, Identity 2.0. Amsterdam, BIS Publishers, 2008. ISBN 978-90-6369-183-7
Michael Evamy, Logo. London, Laurence King, 2007. With index. ISBN 978-1-85669-528-2
Edsco the Heus (ed.), Total identity. Amsterdam, BIS Publishers, 2003. ISBN 90-6369-020-7
Cees de Jong (et al.), The image of a company. Manual for corporate identity. The Hague, Sdu Publishers, 1990. With refs., index. ISBN 90-12-06631-X
Per Mollerup, The corporate design programme. Copenhagen, Danish Design Councel, 1987. (European design editions). With refs. ISBN 87-87385-34-1
Per Mollerup, Marks of excellence. The function and variety of trademarks. London, Phaidon, 1997. With refs., index. ISBN 0-7148-3448-3 (hbk.) or 0-7148-3838-1 (pbk.)
Veronica Napoles, Corporate identity design. New York, Wiley, 1988. With bibl., index. ISBN 0-471-28947-7
Wally Olins, Corporate identity. Making business strategy visible through design. London, Thames and Hudson, 1989. With bibl., index. ISBN 0-500-01472-8 (hbk.) or 0-500-27808-3 (pbk.)
Wally Olins, The new guide to identity. How to create and sustain change through managing identity. Aldershot, Gower, 1995. With bibl., index. ISBN 0-566-07750-7 (hbk.) or 0-566-07737-X (pbk.)
Wally Olins, On brand. London, Thames and Hudson, 2003. With bibl., index. ISBN 0-500-51145-4 (hbk.) or 0-500-28515-2 (pbk.)
Wally Olins, The brand handbook. London, Thames and Hudson, 2008. With index. ISBN 978-0-500-51408-5
Mark Rowden, Identity. Transforming performance through integrated identity management, 2nd ed. Aldershot, Gower, 2004. With index. ISBN 0-566-08618-2
Klaus Schmidt and Chris Ludlow, Inclusive branding. The why and how of a holistic approach to brands. Hampshire, Palgrave Macmillan, 2002. With index. ISBN 0-333-98079-4
Majken Schultz, Mary Jo Hatch and Mogens Holten Larsen (ed.), The expressive organization. Linking identity, reputation, and the corporate brand. Oxford, Oxford University Press, 2000. With refs., index. ISBN 0-19-829778-5 (hbk.) or 0-19-829779-3 (pbk.)
Declan Stone and Garech Stone, Logo R.I.P. A commemoration of dead logotypes. Amsterdam, BIS Publishers, 2003. With bibl., refs., index. ISBN 90-6369-063-0
Alina Wheeler, Designing brand identity. An essential guide for the whole branding team, 3rd ed. New York, Wiley, 2009. With bibl., index. ISBN 978-0-470-40142-2
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Guidelines
ABB
Air Products
Akzo Nobel
Alzheimer’s Society
American Heart Association
BAE Systems
Boehringer Ingelheim
Cargill
CEZ
Cornell University
Cunard
Daimler
Delft University of Technology
Diebold
DSM
Erasmus University Rotterdam
Heineken
HEWI
Hong Kong
Lilly
Lloyd’s
Macmillan
Midwest Airlines
Mosaic
National Health Service
Nortel
Novo
Novozymes
Océ
PPG Industries
Princeton University
San Francisco International
Airport
Smiths
Smithsonian Institution
The Paley Center for Media
The Royal Society of Chemistry
The University of Nottingham
The University of Warwick
TNT
Transport for London
University College Dublin
Vanderbilt University
Volkswagen
YWCA
Other Websites
Brandchannel (Interbrand)
Corporate Brand Matrix (Tony
Spaeth & Tom
Vanderbauwhede)
Corporate Identity
Documentation (Robert
Salzmer)
Corporate Identity Portal
(Robert Paulmann)
Identityworks (Tony Spaeth)
Logo R.I.P. (The Stone Twins)
ReBrand (Center for Design &
Business)
Wireality (Grapefruit Design)
Design Agencies
Edenspiekermann
The Brand Union
FutureBrand
Interbrand
Interbrand Zintzmeyer & Lux
Joe Finocchiaro
Kontrapunkt
Landor
Lippincott
MetaDesign
Pentagram
Peter Schmidt Group
Siegel & Gale
Stankowski+Duschek
Studio Dumbar
TelDesign
The Brand Union
Total Identity
Wolff Olins
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